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Saturday, 14 January 2012

The Interactive Media Industry


Who works in Interactive Media?

The interactive media sector is estimated to employ around 40,000 people, representing approximately ten percent of the total audio visual workforce.
It is heavily reliant on freelancers and contractors, who are estimated to account for around one fifth of the workforce.
The workforce is generally very highly qualified. Thirty percent hold a postgraduate qualification and a further fifty percent hold an undergraduate degree. Hence in total, around eighty percent of the workforce are graduates.
The titling of job roles vary significantly within the sector. This depends on company size and the need to employ a number of new skill sets across projects on a case by case basis.
A snapshot of how the current job roles are defined, which is updated by industry on a regular basis can be found here: Interactive media job profiles
For more information, please visit our Research section.



The interactive media industry is a very fluid sector with many overlaps with, and blurred distinctions between, other sectors.
It is worth several billion pounds annually and employs around 40,000 people, representing approximately ten percent of the total audio visual workforce. Interactive media is not so much a sector as a discipline, as its creation and use is increasingly becoming part of everyday activity across all sectors of industry in general.



The interactive media and computer games workforce is highly educated, with most practitioners holding degrees and many holding postgraduate qualifications. At present, many of these are in subjects not directly related to interactive media.
The industry generally seeks graduate-calibre recruits, with the subjects studied frequently being less important than the quality of the person.
Click HERE for a featured course in Interactive Media

See the Skillset website for more info
http://www.skillset.org/



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